Fresh! is situated on the High Street in the semi-rural village of Aberlour fifteen miles south of Elgin. The shop has excellent signage on the main A95 road leading from Aberlour to Elgin. The village of Aberlour is an extremely popular tourist stop with it being the home of Walkers Shortbread and The Macallan Estate being just over three miles away. There is also a number of other commercial premises and businesses based there providing a brilliant trading location not too far from the Elgin Catchment area. Elgin is a lively and charming market town and is the administrative and commercial capital of Moray with a population of around 23,000. Locally there are excellent schools and educational establishments, shopping, and social facilities. It is situated approximately 36 miles East of Inverness and 64 miles West of Aberdeen with good transport links via the A96 trunk route and rail links to Inverness and Aberdeen and their respective airports.